Create a customer persona through a series of exercises that will then determine the type of video that will help fit your business goals.
Learn how to create a variety of videos that should be in every marketer's arsenal. Examples and video best practices will make the creation process a breeze.
Learn the best practices for the different social channels--everything from what content to post, when to post, and how many keywords or hashtags to include.
Analyze how effective your videos were at meeting your conversion goals with a variety of different formulas and metrics so you can continue to improve.